♫ Listening // Lana Del Rey - West Coast
April 19, 2014
I was invited to an opening event for a store at the Emporium that I'd never heard of before. I looked on the website, seemed kinda cool, but I really didn't know what to expect. It wasn't until I actually got there that I could appreciate how awesome it is! Move Store takes the functionality of electronics and the aesthetics of fashion and fuses them together to create a genius hybrid that's irresistible. They've recently teamed up with the brilliant Aussie fashion blogger Jasmin Howell of Friend In Fashion to show that technology can be just as much of a fashion accessory as a bag or jewellery.
April 17, 2014
Yesterday was the long awaited launch of Melbourne's newest fashion district The Emporium, which boasts some of the worlds biggest retailers, a lot of which have never had stores in Australia before. As soon as I walked in, it felt like I'd suddenly moved states. The Emporium looks almost exactly like Westfield Sydney with smooth and stylish interiors and plenty of natural light.
April 9, 2014
Brace yourselves, this is going to be a long one. I finally gave in and went to embrace all that the new H&M Melbourne store has to offer. I kept seeing these unbelievable photos on the internet and literally could not wait any longer. I had to wait for about 20mins just to get in to the store, but it was worth it. The store is absolutely gorgeous! They've kept the awe-inspiring architecture of this old building and made it look shiny and new. I don't think Melbourne has any stores that can quite rival the enormity of this store, other than our department stores.