I was invited to an opening event for a store at the Emporium that I'd never heard of before. I looked on the website, seemed kinda cool, but I really didn't know what to expect. It wasn't until I actually got there that I could appreciate how awesome it is! Move Store takes the functionality of electronics and the aesthetics of fashion and fuses them together to create a genius hybrid that's irresistible. They've recently teamed up with the brilliant Aussie fashion blogger Jasmin Howell of Friend In Fashion to show that technology can be just as much of a fashion accessory as a bag or jewellery.
As soon as I entered the store, I was drawn like a magnet to the Romance Was Born collection. I mean, how could you not be? It's amazing! What amazed me even more is they have covers for Samsung phones, not just iPhones, so naturally I couldn't say no. I splurged and got myself a case which I am in love with!
These seemingly normal clutches were one of my favourite products as well. Not only are they very stylish, but they have phone chargers inside them that give two days worth of charge! Some serious genius there!
But of course the whole reason we were there was to celebrate their latest collaboration with Australian designer Dion Lee (above). Much like the Romance Was Born cases, they cater for both Samsung and iPhone, as well as iPad/tablet cases. Dion Lee's designers were obviously more masculine than the Romance Was Born (below) cases with black leather and blue dotted lines. Unfortunately my photos don't quite show up the detail.
Move Store is definitely a great place to go if you're shopping for that person who has everything. They even stock Apple products! Look out for my next blog post where I'll be giving away some of the products from Move!
Yesterday was the long awaited launch of Melbourne's newest fashion district The Emporium, which boasts some of the worlds biggest retailers, a lot of which have never had stores in Australia before. As soon as I walked in, it felt like I'd suddenly moved states. The Emporium looks almost exactly like Westfield Sydney with smooth and stylish interiors and plenty of natural light.
As I said, there are a lot of international retailers opening up at The Emporium, and this massive line was for the one and only Uniqlo, which almost had as much hype around it as H&M did. I had a quick squiz in Uniqlo and thought it had great menswear, although the only womens-wear I liked were the 100% silk shirts. I may have to splurge and get one.
I understand that these big international retailers like Uniqlo and Adidas are meant to be the main attractions, but in all honesty, they were blown out of the water by the local designer stores. The Emporium has a whole wing dedicated to our local designers such as Sass & Bide, Gorman, Camilla and Zimmermann. I have to say though my favourite store was hands down Shakuhachi. That store is very dangerous and I could probably buy everything!
At the moment the centre is half empty because we're still waiting on the likes of Kate Spade, Ted Baker, Victoria's Secret and Topshop to open up, but when it's all open, it'll be amazing. The only other thing I'll say about it is don't go expecting a bargain, as the name suggests, it's very much high end shopping.
Brace yourselves, this is going to be a long one. I finally gave in and went to embrace all that the new H&M Melbourne store has to offer. I kept seeing these unbelievable photos on the internet and literally could not wait any longer. I had to wait for about 20mins just to get in to the store, but it was worth it. The store is absolutely gorgeous! They've kept the awe-inspiring architecture of this old building and made it look shiny and new. I don't think Melbourne has any stores that can quite rival the enormity of this store, other than our department stores.
The biggest problem wasn't that you had to wait to get it, or they
didn't have enough stock, it was that you had to wait like half an hour
to try anything on. So because of this I didn't end up buying any
clothing, although I did try a lot of it on over the top of what I was
wearing. I have fallen completely in love with the black and white dress pictured below, which gives me a good excuse to go back for more shopping.
As well as all the clothes, shoes and accessories, H&M also have a gorgeous homewares departments that was definitely fueling my current succulent/cactus obsession.
As I said, I didn't buy any clothes, but I did buy a couple of bracelets. One is gold with a LOVE charm (AU$5.95), and the other is a chunky star, moon and planet bracelet (AU$12.95).
I will be going back hopefully next week so let's see how much money I spend then. I'm so happy that H&M has opened up in Melbourne, hopefully River Island and Urban Outfitters will follow!